The objective of this campaign was to rebrand Babe’s Chicken Dinner House, elevating it into a more up-to-date, distinguished brand. Babe’s was founded in Texas and takes pride in its Southern hospitality and historic buildings, so I made it my goal to stay true to those values. Inspired by old barn signage and lettering, I created a recognizable logotype as well as a range of extensions—including packaging, billboards, and website layouts—while using photography and lifestyle imagery to convey the warmth of the restaurant’s culture.